PAÑPURI — GWP & Sampling Retention Dashboardv5 preview

Registered members · Net Sales After Discount and Free Goods · Point of Sale Materials included in giveaways (rule revised 20 Sep 2026) · POS data · built

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e.g. Giveaway Period = 01–15 Jul and Return Window = 16–31 Jul → shows only customers gifted in the first half of the month, checked for a return purchase in the second half. All filters apply to every page.
Received GWP / Sampling
Returned (repeat purchase)
Did not return
Retention Rate
Revenue from repeat purchases
Return on Investment (ROI)

Retention Rate by Nationality Segment

Same Giveaway Period, Return Window and repeat-purchase definition as selected above · always breaks out all nationalities, independent of the Nationality filter above

Repurchase Match Ladder — how close the return purchase was to the gifted item

Strongest to weakest signal · each customer counts once, at the strongest level they reached · all levels sum to 100% · bar lengths compare the top four levels only; the "did not return" bar is clipped and dimmed

Time to first repeat purchase

Unique customers, counted in calendar days after the giveaway date

Daily recipients & repeat rate of that day's cohort

Two separate charts, no dual axis · grey bars have less than 7 days of tracking time left

Control group — customers who did not receive a giveaway

Computed across all Registered members for the full month and not affected by the filters above — the baseline for "what happens without a giveaway"

Shopping bags and boxes are registered as GWP and are counted everywhere else, but nobody returns to buy a shopping bag, so the row reads as 0% and looks like a failed campaign. It is hidden from this page by default.
Received a giveaway in this group
unique customers
Same group only
Same group + other groups
Other groups only
Never returned

Repeat-purchase outcome —

Ranking (repeat purchase within the Return Window)

Every value in · % of recipients who made any repeat purchase, regardless of what they bought · ranked highest to lowest · dimmed when n < 30

Compare every value in

% of recipients who returned (the remainder never returned — see tooltip) · bars are dimmed when n < 30

What customers were given

Returned to buy — same group

Returned to buy — other groups

Returned at least once
Returned 2+ times
Multi-Purchase Rate
% of returners who came back more than once
Avg. visits per returning customer

Number of return visits

Counted as bills (not line items) occurring after the giveaway date

Top 15 items given away

Unique Registered customers who received them, under the current filters

Total GWP Cost
Awaiting COGS
Needs standard cost per SKU from Finance / Supply Chain
Revenue from repeat purchases
Available now — Net Sales of every bill counted as a repeat purchase
Net Revenue Impact
Awaiting COGS
= repeat-purchase revenue − giveaway cost
ROI
Awaiting COGS
= Net Impact ÷ cost
Cost per Retained Customer
Awaiting COGS
Avg. order value per return visit
Repeat-purchase revenue ÷ number of return bills
Qualifying repeat-purchase bills
Includes the 2nd, 3rd, … bill from the same customer

What is needed to unlock this page

Calculation logic

Caveats

PAÑPURI
GWP & Sampling Retention Dashboard